How to innovate in a well estabilished field with a high level of automation.

In the large-scale retail field there are a lot of different solutions for pallettizer and depallettizer systems and the technology is well known.

The question here is then: how can we innovate in such a well estabilished field, with a high level of automation?

The answers can span in a vaste number of aspects related to the technologies used in this field, like new grippers, collaborative robots, smart solenoids, … but why not taking into consideration also a review of the way in which the automated system, and their PLCs, are programmed?